Padraic Woods

Padraic Woods

Product Manager
VG, Oslo

Using OKRs in the Media Industry

The media industry has and is still going through tremendous and rapid change. The transition from print to digital, from desktop to mobile, from traditional display advertising to programmatic, from …

Engaging audiences through emojis

Apps are evolving to be more than just functionality available behind an app icon on a users home screen. Custom keyboards, widgets, notifications, 3D touch, extensions and siri integration are …

Location based Ads at VG

At VG we have been experimenting with offering location based advertisements in our VG app. The goal is to deliver relevant advertisements to the the users at the right time …

The current state of the Wearable industry

The wearables space is quite broad and includes everything from fitness trackers, smartwatches, augmented reality glasses, smart jewellery, smart clothes and even implants. Its all about the connected self and …

Aggregator apps: friend or foe?

Aggregator apps are changing the way news is discovered, consumed and packaged. The popularity of aggregator apps vary largely from country to country. A quarter of the top 20 apps …

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